the purposeful craft of beautiful embroidery.

Welcome to the home of beautiful embroidery where purpose and discipline go hand in hand with freedom of creativity and supportive guidance. Here imperfections are embraced as our unique creative personalities manifest on the fabric.

We follow a discipline of zero mess, zero clutter. We make less but we do it better. We work slower and thus create faster. We take care of our materials and respect them as they are the tools that allow us this creativity.

Adhering to a philosophy and knowing your values, no matter what craft you pursue, is the key to not only enjoying the process but to producing the fruits of your creative work. To finishing what you started. To creating your own craft with no frustration or disappointment. All this is available to you from today.